

Caution: Lovjoi Contains Eco-Friendly Fashion Only.
Br4® by Brugnoli® from Italy: The innovation in sustainability. Brugnoli’s proprietary technology uses a completely renewable resource – the oil of the castor plant – to produce a yarn that is in no way inferior to standard nylon. In addition, the use of this vegetable raw material has no effect on the food chain of humans and animals. The special thing about the castor plant is that it thrives well in dry areas and therefore hardly needs to be watered or chemically treated.
Good to know: Compared to standard nylon, this quality has a quarter less impact on climate change. Source: LCA- Life Cycle Assessment based on the PEF method (fulgar 2017). Although the quality is very compact and tightly knitted, it dries very quickly and is certified according to Oektoex Standard 100.


Sustainable To the Top
As a successful brand for eco-fashion, lovjoi continues to implement the demand for holistic sustainability in the manufacturing of fashion and is now taking a bold step further: underwear that is so exciting. The lovjoi intimates collection is unique and versatile, follows solid beliefs and is at the same time a declaration of love to our world. new: still bhs for mommy (to be) – sexy, functional and of course free of toxic substances.
100% Organic Ethical Fair
Br4® by Brugnoli® from Italy: This fabric is realized with Br4® technology from Brugnoli®, the new frontier in textile eco-sustainability. Made of a totally renewable resource: the oil of the plant castor bean – which has no impact on the food chain. Either human or animal. The special thing about this plant is that it grows in arid areas with low needs for water or chemicals.
Good to know: It also has a low impact on climate change: -25% compared to a standard polyamide. Source: LCA- Life Cycle Assessment based on PEF method (fulgar 2017). Even that the fabric is very dense and compact it shows an extra rapid drying. Of course it is Oekotex Standard 100 certified.
Stop The Tox In Your Bra
Lovjoi intimates end of previous compromises! free of toxic substances, without polyurethane foam – our bras are unique and most organic ever!




FABRIC MADE OF ORGANIC RESOURCES
The components are natural materials that come from organic farming, e.g. B. organic cotton, or from sustainable regenerated cellulose, z. B. Tencel


FIBERS MADE OF RECYCLED MATERIALS
The components are materials that come mainly from recycled production waste


SEXY POWER DAYS
Anyone who feels full of energy and attractive can support this with lace and special panties


YOGAWEAR DAYS
When freedom of movement is in the foreground, which is not apparent and does not hinder sports


ACTIVE DAYS
For an important event or a self-confident appearance, sophisticated underwear increases your own safety


SMALLER BUST
A bra / daybra model that is particularly suitable for smaller breasts


FULL BUST
A bra for more support, suitable up to size 85D


STAY AT HOME DAYS
Anyone who would like to hide away for a while wants to be comfortable and comfortable above all else

